Our story
When it comes to coffee, most people think flavor begins and ends with the bean, but science proves the cup is just as important. A cup’s shape, thickness, and color directly alter how we perceive aroma, sweetness, acidity, and body. While tulip-shaped cups can highlight the aroma, barrel-shaped cups often make coffee taste sweeter. Pink cups tend to accentuate sweetness, and white cups can emphasize bitterness. Therefore, your coffee experience starts with a cup, not just the roast.
, the reflection of aroma..
..is a concept-driven atelier that creates bold products to elevate your everyday coffee ritual. Its focus is on the shape, color and function of the objects to enhance your complex sensory experience.
From the Collection
The upper, cone-shaped object is designed specifically for espresso. Its unique shape guides the flow of coffee directly onto the back and sides of the tongue, delivering a full and intense espresso experience. The bottom glass object gently surrounds it, creating a natural microclimate that keeps the espresso warm and aromatic.
Upon separation, the elegant bottom glass transforms into a cup for filtered coffee. The wider shaping of the lower part promotes the release of aromas, while the narrowed upper section captures and concentrates them. As a result, every delicate scent is directed straight towards the nose, creating a complex sensory experience.
Ways to discover
Good to know
The storefront is being prepared for every EU member country. Available delivery services will be shown from destination-specific configuration when checkout launches.
All v1 catalog prices, checkout payments, and refunds use EUR, including for customers in non-eurozone EU countries.
Published featured pieces appear on this page automatically. The full shop and product detail experience will follow in a later release.
amora is designed to support guest checkout as well as optional customer accounts when purchasing becomes available.
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Return to featured piecesFrom the Collection
The upper, cone-shaped object is designed specifically for espresso. Its unique shape guides the flow of coffee directly onto the back and sides of the tongue, delivering a full and intense espresso experience. The bottom glass object gently surrounds it, creating a natural microclimate that keeps the espresso warm and aromatic.
Upon separation, the elegant bottom glass transforms into a cup for filtered coffee. The wider shaping of the lower part promotes the release of aromas, while the narrowed upper section captures and concentrates them. As a result, every delicate scent is directed straight towards the nose, creating a complex sensory experience.
Ways to discover
